Wondering What To Write On Your "About Page"? Here's A Template!
When I was designing websites for estheticians, I almost ALWAYS got push back when I said I needed a biography for their about page. I get it. I hate writing about myself too.
However, the "about page" is one of the most visited pages on a site! Needless to say, it has to be done. So for those of you who are stuck, Amy Wall and I (ok mostly Amy) have come up with a beautiful, simple outline that will make your writing process go a lot smoother.
Personally, I believe the power in a bio isn't necessarily how long it is, but how much it says about you and your personality, goals, and overall vibe. This outline forces you to come up with powerful words that will get right to the heart of who you are without dragging on about uninteresting school facts or certificates.
"My name is [first & last name] and I run am the [title or position] of [name business]. I provide [the types of services you specialize in / provide] for [your target market] so that they can experience [what do you want your clients to experience?] , feel more [what do you want your clients to feel?], and love what they see and how they feel on a daily basis.
When I am an not working or with my clients you can find me [name some of your favorite activities]. Thank you for checking [name of business] out and please feel free to contact me for an questions!"
Steal this and make it your own. If you do end up revising your bio please share it in The Esthetician Marketing Club. I love seeing everyone's creative juices flowing!
My goal at Leawood Studio is provide as much value as possible to beauty industry professionals about marketing and design. I love connecting and collaborating so never hesistate to reach out!
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